Executive Report

Digital Customer Centricity Depends on a Unified User Identity

 

stratecast-fs-logo.jpg

Summary

Today’s rising internet-based economy is driven by personalized relationships between digital users and digital services providers (DSPs), and between digital users and other digital users. Engagement usually occurs at one of three levels: business-to-customer (B2C), business-to-business (B2B), or customer-to-customer (C2C).

Organizations that have captured the customer’s attention—Airbnb, Apple, Amazon, Google, Facebook, Microsoft, Netflix, and Uber, to name a few— cater to individuals rather than a customer account representing multiple active and anonymous users. A customer account structure is the case for most communications services providers (CSPs).

Read this exclusive Stratecast Perspectives & Insight for Executives (SPIE) Report, to learn:  

  • Why transforming to a user-first business mindset is essential for CSPs to deliver an internet-like experience so essential in today’s digital services marketplace.
  • Why a CSP’s customer management systems are grossly inadequate for meeting customer- centric business needs.
  • How UXP Systems’ cloud-enabled digital user management platform helps to transition legacy customer engagement systems into an identity-driven way of doing business.

Download The Full Report Here!

Screen Shot 2017-09-06 at 8.46.52 AM.png