Customized and legacy identity management systems cannot support the digital age. Single Sign On (SSO) solutions and traditional Identity and Access Management platforms were not designed to manage the modern user lifecycle. Proper user management lies across all service silos and all devices. It considers the best-practice approaches for user onboarding and access. It completely supports the digital household with delegation, roles and sharing. It can manage entitlements, and unify and personalize the service experience, all while capturing user data to enable recommendations and monetization. It puts the user in complete control of their own privacy. Indeed, Digital identity (ID) has become a service unto itself.
Digital Identity is the next Strategic Operator Service
Leading digital companies - Apple, Google, Facebook, Amazon, Netflix, and others - have recognized the power of digital-identity led services. They realize that modern users expect their digital ID to be the anchor around which all services are delivered. It isn't enough to know just the SIM or the address of the user, the relationship needs to be explicit to a specific user, where it travels with you, transcending the household or the device.
UXP Systems created User Lifecycle Management as a way to break the paradigms associated with legacy backoffice infrastructure, by layering identity-centric processes on top of them that allows grouping, delegation, invitation, revocation, privacy management, and more. The solution was envisioned as a horizontal user management layer that spans across all service silos to enable the digital service experience users are demanding today.
Internet leaders have embraced Digital Identity not just for access to services, but as the key user identifier that aligns your service attributes, organizes your content, becomes your message gateway, and can ultimately become the payment method itself. In this way, Digital Identity becomes the most important and strategic service a company can deploy.
SSO Solutions and legacy Identity and Access Management platforms was an approach to help companies give their users single sign-on as a way to access new services they launched. The problem is that they were typically deployed within specific service silos, and are missing key capabilities: the processes necessary to manage user engagement, user access & entitlement, user sharing & control, user personalization, and user privacy.
As online companies continue to expand their service offerings including new cloud services, it is important that the user's lifecycle is properly considered across all service experiences, and all devices. Focusing on identity-led processes will provide the digital service experience users demand while injecting your company into the strategic centre of your user's digital life.
As our user base is becoming increasingly digital and as we launch more and more cloud services, we want to ensure that every user has seamless digital journeys and unified access to their services via a single identity.
Carlo Alloni, Chief Technology & Information Officer, Cable & Wireless
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