With all of the focus in the operator community about IP video and all of its related service models, it's easy to lose track of the concept that Next Gen Video isn't really about the video — it's about all of the related services that the Operator can bring to bear in order to increase their competitive product stance, increase customer satisfaction, and ultimately, ARPU.
The Multiscreen and Over-the-Top Video landscape has evolved to a point where operators need a platform to unify programming, OTT content, metadata, social and blended services in order to deliver a competitive, market changing customer experience. This platform, ideally, needs to embody a horizontal platform that integrates easily with existing Operator backend systems, use RESTful APIs to abstract these systems from current and future services, support common and custom next gen services from Facebook and Twitter to Operator-managed Home Monitoring or Home Security services, and of course, be able to manage a seamless end-user experience with single sign on and credential management all while managing the coherency of the users' services as he or she moves from device to device. This is a tall order, but represents the increasing expectations of users as they consider new multiscreen video and next generation service offerings from today's Operators.
UXP Systems' Award Winning MINT platform provides just such a platform, enabling operators to quickly launch and market personalized, interactive video services to any screen, leveraging existing multi-vendor back-end systems for managed and unmanaged content, social media, blended services, and more. Furthermore, ULM enables the ability for operators to manage subaccount users within the home, tracking all of their personal attributes, preferences and credentials while still maintaining existing billing and management coherency with existing backend BSS/OSS and Network systems.
UXP Systems Multiscreen Interaction Platform has been designed, market-launched and field-implemented as an application services framework for next generation video services. The platform is the first of its kind, one that can be readily integrated with the operator's existing infrastructure to personalize delivery of any video or communications service with any combination of apps to any screen. By leveraging billing, asset management, workflow, data collection, provisioning, navigation and other systems essential to supporting today's multiscreen operations, the MINT Platform allows operators to make the transition to the next-gen personalized service at minimum cost with maximum flexibility to continually bring new applications into the service mix from outside as well as internal service sources.
The powerful MINT Application Framework enables:
A framework for User Creation and Maintenance
A framework for Authentication and User Access
A Hierarchy and Role system which manages the access control and permission processes to enable personalized service under a single household account
A Rule-based Credential, Session, Subscription & Billing Mapping Engine to enable ongoing access by each user to any of the user's devices
Service Personalization - a process by which apps and features are assigned on an individual basis to each user, including system-driven service customizations, user-driven customizations and the assignment of access and parental controls.
Service Modelling - the process through which an operator's existing video, metadata, social media, content, and other consumption services are transformed from specific formats into generalized, extensible formats to allow the platform to access the functionality of each abstracted service or feature for distribution to any screen.
Data Aggregation and Normalization - to ensure that all captured data is extensible and standardized for use in all applications.
Service Orchestration - the core, multi-layered functionality that supports delivery of a particular service in a seamless way across multiple devices by assigning the security mechanisms, permissions, frameworks, and protocols pertinent to each session.
Intelligent Service Instance Management - the process that takes care of the commonplace situations where software instances from multiple vendors or several instances from a single vendor are leveraged to deliver services across the user base.
Synchronization & Coherency Services - a set of functions which synchronize user, state and session data across the devices in support of a seamless experience in the viewing of a program while moving from one device to another.